Top Ways to Improve Your Local SEO
When the term SEO is mentioned, what comes to many people’s minds is the use of keywords because most people invest their time and energy on keywords more than anything else. However, keywords alone can’t make your website rank. You need to invest on other factors also. Search engines do not only consider how relevant your keywords are, but they also evaluate the number of pages viewed, the time taken by visitors on your site, broken links, and many other factors.
According to research by Search Engine People, the first result on any search engine like Google has a 33% probability of getting clicked. It’s more shocking that 75% of internet users don’t go to the second page. So for your content to get noticed and be read, you need to be on the first page.
Here are some ways you can use to improve your local SEO.
1. Write Quality and Relevant Content
To increase your chances of ranking on the first page of Google, you need to craft quality, relevant, and engaging content. While creating your content, you need to have your target audience in mind, and your post should seek to answer any questions that they may have. Creating content with your readers in mind will make it rank high in search engines.
Additionally, as you write your content, you need to insert relevant keywords naturally in it. By using tools like Google’s Keyword Planner, you can know what your audience is searching for. Use those keywords in the title, URL, introduction, conclusion, and subheadings. It will help if you don’t overstuff keywords in your content, as you may bore your readers. So, even as you use keywords, remember never to sacrifice good content for SEO.
2. Make Your Website Mobile-Friendly
According to statistics by Google, over 60% of internet users use their devices for searches. In fact, more people use mobile phones to search for content than they use their computers or laptops. Because of that, Google ranks mobile-friendly sites higher. So, to get your content to the right eyeballs, it’s vital to optimize your site for mobile phones. That way, users will have a great experience, and Google will rank your site.
3. Improve Your Page Loading Speed
The time your site takes to load significantly affects the number of visitors you get. Research by Google shows that 40% of visitors abandon sites that take more than three seconds to load. More shocking, 80% of those searchers don’t return to those websites. Worse still, if Google realizes that your site’s loading speed is slow, it lowers its ranking.
You, therefore, want to ensure your page loads fast to keep people on your site. Using online services such as Pingdom, you can test your site’s speed for free. If you find it’s slow, check its plugins and theme. Changing your host may also help.
To get your content to rank well, you need to optimize your site for SEO. Starting this process should not be overwhelming. Just start by implementing these strategies one by one as you monitor your progress. If you’re noticing results, employ more strategies. Soon, you may find yourself at the top.