Effective Local Marketing Ideas for Small Businesses
Every local business owner knows how important digital marketing is to their business. However, they still fail either because they’re not consistent or they don’t have the slightest idea on what to do. Local marketing involves various aspects such as:
- Local SEO
- Pay-per-click marketing
- Content marketing
- Social media campaigns.
Regardless of your past experience with local marketing, it’s never too late to start on a clean slate. We have put together a list of ideas that will help you build a successful business by placing your products and services in front of the right audience.
Ideas to turn you into a local marketing legend
If people do not know about your products or services, there’s a high chance that they’ll never become your customers. Here are some amazing ideas for your marketing team:
- Optimize your Google Business Profile
Google collects tons of data about local businesses. Claim yours, keep it up-to-date, and pay attention to what people are saying about your business. Your Business Profile is your listing that appears in Google Maps and the local results of Google search.
Just as is the case with other types of content, Google will rank your profile higher depending on its overall quality and the relevance to the search terms used. This goes ahead to show you how important it is to optimize your Business Profile to get more customers.
- Promote your Facebook posts to your local audience
Social media marketing is an absolute goldmine and so many people already know about this. So many people on Facebook are content consumers so you should leverage on campaigns to promote your content.
Make sure that you always have an ad running in your neighborhood for brand awareness. When you have amazing ads running at all times, you drastically better your chance of achieving word-of-mouth endorsements.
- Show the approximate distance to your store
When you are advertising your local business, you need to make sure that you include all the relevant information that will help your customers complete their tasks more quickly. You should create a hyper-local ad for your location where you talk about the distance to your location from where the customer is.
- Set “get directions” views as a micro-conversion
Sometimes it can be quite difficult for you to tell whether or not the efforts you are putting in are paying off. To make it easier for you to tell if your online efforts are driving offline conversions, set your “get directions” tab as a destination URL goal in Google Analytics.
Doing this will help you build a somewhat reliable attribution model for your paid efforts
- Set-up suggestion boxes
Physical suggestion boxes in your shop or office allow customers to leave their feedback. Acting on the feedback allows you to improve and grow your business.
The ultimate goal for any type of local marketing campaign is that eventually when people offline ask their friend or family for a referral, your name comes up. The main purpose of all these local marketing ideas is to help you stand out from your competitors. Feel free to try them out and see if they work for you.